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Our popular grassroots publicity workshop returns

Whatever you're working on... 

  •  Spread the word with little or no budget.

  •  Build tools you can use for years.

  •  Plan a clear and effective campaign.

  •  Take control of your future! 


Two Saturdays:
July 19 & 26, 2014
9:00am to noon
La Cañada Flintridge, CA 
Early bird discounts available before 7/9
Register online until 7/18
Bring a friend for 40% off! (contact us about this)

Register here


Join us for two three-hour sessions, a week apart (so you have a chance to do a little homework), for an experience that will change your approach to marketing and publicity -- you'll see that spreading the word beyond existing friends and family is doable, affordable, and essential to all of your future projects. These are not quick fixes and fast answers that might change tomorrow:  we'll help you start building long-term resources that will expand and evolve as you do, and we'll show you how to put them to work. 

You'll learn how to

  1) Build your mailing list,

  2) Create a custom media list (i.e. the list of reporters, bloggers and calendars whose audiences you want to reach),

  3) Format and write professional-looking press releases,

  4) Create a clear marketing timeline, 

  5) Use these tools to meet deadlines, stay organized -- and delegate tasks!

By the end of the second class, your tools will be well on their way, so you know what your next steps are, and how to keep moving. 

Classes are very small, so we'll brainstorm about your specific project, lay out your PR needs and current assets, and help you set reachable and truly valuable goals.

This is an introductory workshop: previous experience is not required.  Wherever you are now, it's the next step into your future, so you can get organized and build a plan that will get butts in seats, attention drawn and funds raised.


Additional options: In response to comments from our PRep! Alumni, we now offer the following add-on features, which can be selected or purchased at registration.  (Want to add them on later?  Contact us -- prices may vary at later times, but we'll help you find a solution.)

PRep! Perks -- The world is always changing, and PRep! alumni will want to stay abreast of new resources and developments in DIY publicity.  This option is free, but exclusive to workshop participants, and gets you articles, resources and news that will help you stay ahead of the game, plus discounts on future PRep! workshops and updated tools as available.  You can opt-out anytime, of course.

PRep! Deluxe -- we'll organize your materials in a heavy-duty binder, tabbed and ready to organize not only your handouts and materials, but the resources and campaign notes for future projects as you put PRep! concepts to good use. This tool will help you get the most of this invaluable workshop.

Jumpstart consultation -- Don't let the workshop stand alone:  Add a two-hour individual consultation when you register, and you'll get individual help in applying these principles for only $50.  Of course, we always offer consulting services -- but adding this now will help you apply what you've learned, to get you considerably further down the path to solid marketing. (Consultations must be scheduled sometime during the three months after your workshop is done.)


Your instructor -- Lauri D. Goldenhersh

As a classical vocalist, writer and event producer, Lauri has been planning, building and executing low-budget publicity campaigns for more than twenty-five years, including concerts, fundraisers, programs, product and service launches, and building exposure for individual artists and nonprofit organizations.  She has worked with musicians, ensembles, faith-based groups, artists, variety performers, social nonprofits and educational organizations, as well as working on her own diverse array of projects.  An active teacher in groups and private lessons since 1988, and teaching a range of topics from music to entrepreneurism to balloon twisting, Lauri's skills in creative problem-solving, curriculum development and mentoring have helped hundreds find and reach their next steps.  As the founder of Lauri's List, she is a passionate advocate for the arts, blogger, web and social media diva, and a consultant within the classical vocal community and beyond.